Digital card payment paths and connections

Win Top of Wallet for Your Credit Union Members

Strivve helps credit unions place their debit and credit cards as the default payment method across 142+ online merchant sites — driving interchange revenue and member loyalty.

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The Credit Union Challenge

Credit unions face unique pressures in the card payments landscape. Members carry cards from multiple institutions, and the card that's stored on Amazon, Netflix, and Uber is the card that gets used. Without a card-on-file strategy, credit union cards lose transaction volume to competitors — and with it, interchange revenue that funds member services. Yet research shows credit unions can win: credit unions outpace digital banks in top-of-wallet conversion, achieving 71% among rural SMBs.

Only 11–12% of cards last until expiration, and annual turnover runs 30–35%. Every reissued card is a risk: if the member doesn't update their card on file, a competitor's card takes its place. As The Financial Brand notes, the question for every credit union is whether your scale equals your ambitions in card issuance.

Direct Integration For Zero Friction Card Updates

Integrating directly into your digital banking flow, allows members to update their saved payment methods across merchant sites from one convenient location. Instead of manually updating cards on multiple websites, changes happen seamlessly in the background—reducing friction for cardholders while helping ensure your card remains active, saved, and ready for future purchases.

How Strivve Helps Credit Unions

More Interchange Revenue

Every card-on-file placement creates a new stream of recurring interchange income. Strivve customers see 5–40X ROI on their card-on-file programs.

Compete with Big Banks

Large issuers have the resources to build custom card management tools. Strivve levels the playing field by giving credit unions the same card-on-file automation.

Drive Member Engagement

A frictionless card placement experience strengthens member relationship with your credit union. Members who store your card sites are less likely to leave.

Activate New Cards Faster

Combine card issuance with CardLinks Emboss to drive card-on-file placement from day one. QR codes on card carriers launch instant placement flows.

No Heavy IT Lift

CardLinks Engage requires no digital banking integration. Launch card-on-file campaigns in weeks using your existing marketing channels.

Measurable Results

Track member card-on-file placements, transaction growth, and interchange revenue in real time. Only pay for successful placements.

Proven With Credit Unions

Michigan State University Federal Credit Union (MSUFCU) partnered with Strivve to drive measurable card-on-file growth across their member base. See the results in the full case study.

Read the MSUFCU Case Study

Grow Card Payment Volumes Today - Pay Only For Success

Marketers: Campaign-specific pricing and Pilot Pricing Available Digital Solutions: Only pay one-time per-site, all future payment income is 100% yours!

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